It had nothing to do with market effects. Some states and even quite a few local governments made their own net neutrality laws once the Trump admin nixed it federally. Complying with NN laws in some places but not others would have been way too complicated, so they just let it be.
NN being saved by consumer backlash doesn't really make sense in the US, anyway, where many (most?) people only have one or two choices for internet service. ISPs don't really need to care if their customers don't like their policies.
> It had nothing to do with market effects. Some states and even quite a few local governments made their own net neutrality laws once the Trump admin nixed it federally. Complying with NN laws in some places but not others would have been way too complicated, so they just let it be.
If that's the case, which I doubt it is, it's not like it's expensive to charge some customers more money and not others, no need for FCC regulation then, right?
This isn't a hypothetical, this is the case now and it's not happened. The reason is because of public backlash which is a market effect.