$10 = 6% fee; $5 = 8% fee. Both of which are far better than apple’s fees, so that point is a bit confusing.
Chargebacks = customer support. I agree with that, but if you have a B2C business which has any non-trivial revenue (OP is talking about word doc apps, so we’re obviously not talking about indie $2 side project apps), then you would already have CS anyway. I fully understand there is an opportunity cost with any service and where those costs get realized, but your examples don’t seem like a slam dunk in apple’s favor.
Would you? Because I would argue that CC processing is the point where you NEED near real time CS. Before that handling customer issues can be done better through forums, and you're going to get a lot of self service support from those.
>> (OP is talking about word doc apps, so we’re obviously not talking about indie $2 side project apps)
Your competing with free, libra office, Zoho writer (shockingly popular)... I would not know how to price the product to compete... 2 bucks a month as a trial? Would I pay 10 bucks a year if you were great? IF you got said productivity app past 100k users, getting to a million isnt a stretch (you have velocity and popularity).
Unless your doing something really slimy, your going to be able to get a better rate out of apple if you ask your rep.
Chargebacks = customer support. I agree with that, but if you have a B2C business which has any non-trivial revenue (OP is talking about word doc apps, so we’re obviously not talking about indie $2 side project apps), then you would already have CS anyway. I fully understand there is an opportunity cost with any service and where those costs get realized, but your examples don’t seem like a slam dunk in apple’s favor.