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For some time after Gutenberg, wealthy book buyers continued to prefer hand-copied books. The new tech was seen as an inferior product. Of course, it didn't take a real long time for the press to win out.



> The new tech was seen as an inferior product.

Except of course for all of the things that had never been scribed before at scale, such as maps, timetables, dictionaries, sales catalogues, political pamphlets, and numeric tables / explanatory diagrams. Especially for the latter, printing massively reduced transcription errors, which was a game changer for 'technical' content. We tend to take for granted the radical shifts that printing enabled.

Early printshops were the equivalent of disruptive tech startups, with a mix of tech innovation, capital investment, marketing and sweatshop compared with the old scribe-based printing environments.


I didn't say they were an inferior product. Or that there were no advantages. I'm just saying a bias persisted in a portion of the book market for some time.




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