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The Print Book Trade, and Money (mwl.io)
84 points by zdw on April 12, 2020 | hide | past | favorite | 11 comments



This is an excellent article. I’ve self pubbed for years and knew most of this, but I did not know about Aerio.

Further, the breakdown of revenue shares across channels is by far the best I’ve ever seen. Extremely clear, excellent use of graphs + colour.

Sidenote: does anyone know how to deal with a possibly malicious review on amazon listings? Someone copy pasted the same one star review on each of my books. I contacted Kdp support, they seemed sympathetic. But when amazon emailed back they only looked at one review, not the set of them.


I think it would be clearer to put the "red" numbers in the "their cut" row. Why are we giving $2 of retail to "your cut" when you're not getting it in the first scenario??

Every single figure has the same numbers for every scenario; only the colors differ. That's a clue that there is something wonky in the choices they made regarding the visual display of information.


There are a few other problems working with trad distributors & retailers that drive publishers batty:

- Retailers expect to pay a 55% discount off list and return books that don't sell. (https://outskirtspress.com/articles_trade.html)

- Many retailer won't work with anything that's self-pubbed or POD, although the latter issue is changing as quality improves.

- Distributors want to have review copies, art, promo materials, etc. in hand many months before the official release date (6 is typical) which forces planning and editorial deadlines to start at least 18 months in advance.

Ingram is a silent giant in the U.S. book publishing industry. TFA mentioned IngramSpark for self-pubbed authors, but Ingram has other wholesale and distribution programs aimed at traditional and indie publishers as well as the iPage book database, which many retailers and libraries use to place orders and find titles for their customers/patrons. This post outlines their approach to indies: https://www.ingramcontent.com/blog/demystifying-book-distrib...


The author of article also has a plethora of books... the cover art of which are phenomenal.

https://aerbook.com/store/mwl/


As someone who leads the operations of a small magazine publisher, I've found the publishing world murky to say the least. We're using Ingram Spark but I had no idea about Ingram Aerio. This opens up so many possibilities.


A couple of hours and an excited email to my fellow editors later: turns out Ingram Aerio only distributes to the USA and Canada. Deal breaker :(


The comma in the title is killing me!


The first publisher costs to get cut in this scenario are the copyeditor and proofreader.

This is a rudimentary but still fair description of the basic process of trade book publishing, and you conceivably could make more money self-publishing, assuming sales are roughly equal in both cases. They probably won’t be, but you could still come out ahead. A few folks have done quite well with it, but you will be doing all the work needed to make that happen.


(Disclaimer: I am the author of the linked article.)

NEVER cut your copyeditor and proofreader. NEVER NEVER NEVER.

You still have the responsibility of creating a quality product. You can sell a few buckets of poo, but that market is very small.

Sustained quality is a prerequisite to a writing career.


Seriously.

I was looking at https://www.ingramspark.com/environmental-responsibility and saw this:

> The purpose of print-on-demand book manufacturing, is to reduce our environmental impact.

That misplaced comma is already enough to make me think these folks aren't serious about books (money from books, sure, but not books.)


It's basically a vanity publisher operation, so they're not giving you much beyond access to their distribution services.




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