I think this article undervalues the nostalgia factor driving Pokemon Go's success. The progression of technology created a unique phenomena where millennials who grew up playing the game on gameboy could once again play on a similar albeit much more advanced and interactive platform.
I think the combination of playing something from your childhood combined with the drastic improvement in interactivity are what makes Pokemon Go unique.
I think the combination of playing something from your childhood combined with the drastic improvement in interactivity are what makes Pokemon Go unique.